News
News and views from MVI.
Updates from the group, our brands and the founders.
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Five things B2B brands should do now about AI visibility
Buyers are starting to ask AI assistants for recommendations. A practical guide, grounded in the latest research, to making sure your business shows up…
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AI search is rewriting the deal between publishers and platforms
Google referrals to publishers fell by a third in a year, and controlled experiments now show why. What the latest research means for specialist…
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Earned media is what AI reads. That changes the case for PR
Analysis of tens of millions of AI citations shows chatbots lean overwhelmingly on earned media. Why that makes coverage in trusted titles more valuable,…
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Trust is now the scarcest asset in media. Brands that earn it will win
Trust in news and institutions is at record lows. The latest Edelman and Reuters Institute data on why credibility is harder to build, and…
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Advertising in 2026: where the money is going
The UK ad market is set to pass £50bn for the first time, and global spend is growing faster than forecast. The channels winning,…